A new trend in book marketing is using book trailers, similar to those used to promote movies. Book covers and other still photography are used to illustrate the story's plot and to introduce the characters to potential readers. Basically, they make the book blurb just a little bit more exciting.
If you follow any of my blogs, you will have seen many of these book trailers over various posts. Most of them consist of words going across the screen, accompanied by music. They only last a moment or two, and hope to get the point across and to entice you to purchase and read the book.
I have to say that I am impressed by the book trailers that I have previewed from AuthorsBroadCast.com. They offer basic promotional book trailers, and then so much more. But these basic promo videos are much more exciting than many that I have seen. The graphics are better and much more exciting. They also do trailers that interview authors, and longer episodes featuring multiple excerpts and titles and marketing tips. All genres, including both fiction and nonfiction, are represented on their site. Check out one of their videos that demonstrate their services:
Peruse their YouTube channel to get a better feel for the book trailers that they have created in the past, and to inspire you to have your own made. Then, visit their website at www.AuthorsBroadCast.com to view featured books and authors, read testimonials, and to see their price list. To make your book successful, it is worth the investment to have quality promotional materials to share on your social media and to embed in your own website.
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